Challenge
Folkeinvest's mission is to democratize access to unlisted shares, empowering anyone to invest in their beliefs. To achieve this, they required a robust, scalable, and user-centric system. Their existing infrastructure, though functional, needed a refresh to streamline processes and enhance user experience, particularly for SMEs not listed on stock exchanges.
Solution
Understanding the intricate balance between governmental regulations and user experience, our approach was rooted in refining and not reinventing:
- Optimized UX and Automation: While maintaining the core logic, our emphasis was on elevating the user experience. We achieved this by automating crucial aspects of the system.
- Revamped Approval Process: Recognizing the complexities involved in creating an investment offer, we introduced a more intuitive step-by-step guide, enhancing the due diligence process and feedback rounds.
- Integrated Feedback System: To facilitate clear communication between facilitators and issuers, we embedded a feedback mechanism. This allowed facilitators to specify required changes directly within the system, ensuring accuracy and clarity.
- Automated Third-Party Checks: The manual checks that were once a time-consuming task for Folkeinvest became seamless, thanks to the system's newly automated PEP and AML assessments.
- Three-Tiered Help Text System: To make the platform more user-friendly, we introduced a consistent help text system. This ensured that users could easily access relevant information, making the investment process more accessible.
Results
Our collaboration has ushered in a new era of efficiency for Folkeinvest:
- Enhanced approval processes foster a more intuitive environment for both issuers and facilitators.
- Time-saving automations reduce manual labor and increase accuracy.
- A uniform help text system ensures that users can navigate the platform with ease, promoting self-sufficiency.
With the foundation of a robust technical infrastructure and a reimagined codebase, Folkeinvest is poised for growth, embodying our shared vision of a democratized and efficient investment ecosystem.