Gramo

Technological transformation for increased user engagement

Gramo needed a better digital platform. They would give users a better experience, cut down on manual tasks and show more clearly where the money is coming from. Skalar was chosen to create a solution that works by itself, can grow and meets legal requirements.

In short

Problem

Gramo struggled with an antiquated system, a lot of manual work and low user engagement, while having to adhere to strict rules.

Solution

They introduced automation, better insights, a new dashboard, improved communication and a more forward-looking technology.

Results

The new system allows Gramo to operate more efficiently, reduce costs, increase user satisfaction and all in a way that ensures both growth and regulatory compliance.

We focused on four areas:

Where We Started
Gramo needed to modernize to keep up with the evolving music industry. Without improvements, they risked increased costs due to manual work, low user engagement, limited growth potential, and difficulty complying with new regulations. This wasn’t just an upgrade — it was a necessity for the future.

The Challenge
Gramo distributes income to over 36,000 artists and creators, but faced several challenges: inactive users who rarely logged in, a high volume of manual tasks that strained customer service, poor visibility into earnings for users, and an outdated, hard-to-use system. At the same time, they had to meet strict regulatory requirements while striving for innovation.

Our Solution
We focused on four key areas. First, we automated and simplified key processes to reduce manual work, streamline payouts and reports, and give users better insight into where their money comes from. We then developed a new, user-friendly dashboard that brought all important information into one place. To improve communication, we introduced new ways for artists to engage with Gramo and added self-service features that significantly reduced the need for customer support. Lastly, we built the solution on future-ready technology, with a cleaner codebase for improved performance and scalability, and implemented compliance tools to ensure secure and regulation-compliant operations.

‍

Feedback

“Skalar is skilled at working with all the insights we find. They create holistic, easy-to-use solutions that meet our needs, with a design users feel at home in.”

Bastian Daae - Communication Correspondent and Web Editor at Gramo

Value for

Gramo

The new solution has made Gramo a leader in digital innovation in the music industry, resulting in a more efficient operation that frees up resources, more engaged and loyal users as well as better decisions based on data.

active users monthly

110m

NOK paid annually via Echo

72%

More engaged users

20%

reduction in operating costs

The new member portal experiences increased user engagement and fewer manual inquiries

Gramo

Technological transformation for increased user engagement

In short

Problem

Solution

Results

We focused on four areas:

Feedback

Value for

Gramo

You might be interested in

Technology as a Competitive Edge: How OBOS Nye Hjem Increased Customer Satisfaction

Want to get to know us better?

CEO

Chief Product Officer

Chief People Officer

Our address

Follow us

You might be interested in

Technology as a Competitive Edge: How OBOS Nye Hjem Increased Customer Satisfaction

You might be interested in

Inviso Became a Market Leader: A Technology Platform Enabling Rapid Growth

You might be interested in

Built to Lead: The Market's Most Precise Carbon Accounting Tool

You might be interested in

Technological transformation for increased user engagement